Under the influence: social media marketing done right

Social media and influencers have become an important part of the marketing mix, but how do you do it right? Al Louangketh, marketing coordinator for Spanish rifle expert Bergara, explains how to avoid the pitfalls and create a coordinated, happy and motivated team of ambassadors. Since he joined the Bergara team he has been busy working on both an effective pro team programme and also a social media engagement programme.  “It’s not just about numbers, we want to choose the right candidates to join our team that fit our mindset and understand that being in this position isn’t just about self-promotion or free gear, it’s wanting to be part of a family-oriented team.” He explains. Learn more on www.guntradeworld.com and www.bergara.online