Under the Radar: (SPECIALS) Flying to Shunde, China to uncover what’s Under the Radar about Chow Tai Fook Jewellery’s operations and expansion plans

Founded in 1929, Chow Tai Fook Jewellery Group is owned by one of the most influential families in Hong Kong, namely the Cheng family behind the late property tycoon Cheng Yu-tung.  With a deep heritage, the firm’s brand aims to not only honour traditions, but also foster deep, meaningful connections, with a diverse customer base through its jewellery pieces. The company said its commitment to innovation and craftsmanship has been integral in helping it maintain mindshare among customers over the decades.  In this “On the Go” Special edition of “Under the Radar”, Money Matters’ finance presenter Chua Tian Tian flew down to Guangdong, China on a media tour to see how the company is putting its words into action.  Her journey started at Chow Tai Fook’s Shunde Artisanal Smart Manufacturing Centre, about 1.5 hours drive away from Shenzhen, where she visited the firm’s diamond processing facilities and master studio.  She also visited the firm’s new image store in Shenzhen, where she spoke with Gabriela Ferreira, General Manager, International of Chow Tai Fook Jewellery on the firm’s corporate strategy and expansion plans – including those for Singapore.See omnystudio.com/listener for privacy information.