EPISODE · Feb 12, 2025 · 15 MIN

Undercharging & Overwhelmed

from The Business BFF with the Women's Accountant · host Emma Bowdler, The Women's Accountant

In this episode of The Business BFF podcast, host Emma Bowdler, founder of The Women's Accountant, discusses the pitfalls of pricing based on self-worth and the benefits of value-based pricing. Emma shares her insights on why 'charge your worth' is a toxic concept that keeps women in business small, explaining how emotions can lead to inconsistent pricing. She introduces value-based pricing and provides actionable strategies to help women entrepreneurs price their services based on the results and transformations they deliver. Tune in for tips on overcoming imposter syndrome, avoiding comparison pitfalls, and shifting your pricing mindset to reflect true client outcomes. Show Notes 00:00 Welcome to The Business BFF Podcast 00:35 The Problem with 'Charge Your Worth' 01:27 The Dangers of Pricing Based on Self-Worth 02:52 Real-Life Examples of Pricing Pitfalls 07:43 Understanding the Root Causes 09:44 Reframing Your Pricing Mindset 10:41 Practical Strategies for Value-Based Pricing 14:12 Final Thoughts and Staying Connected

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This episode is 15 minutes long.

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This episode was published on February 12, 2025.

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