EPISODE · Jan 25, 2026 · 38 MIN
Undercharging for Consulting: Amy Rasdal on Fear, Pricing, and Knowing Your Worth
from My Favorite Mistake: Learning Without Blame in Business and Leadership · host Mark Graban
What happens when you know your value—but say a lower number anyway? In this episode of My Favorite Mistake, Mark Graban is joined by Amy Rasdal, founder of Billable at the Beach and author of Land a Consulting Project Now. Amy shares her favorite mistake from the early days of consulting: undercharging for her work because of fear, even when she knew she was worth more. Amy explains how that moment became a “gateway mistake,” leading her to better understand pricing, confidence, and the hidden beliefs that hold many accomplished professionals back. The conversation explores why undercharging is so common, how fear shows up in pricing conversations, and why selling out your time at a discount can quietly limit long-term success. This episode is especially relevant for consultants, freelancers, and professionals considering a move from corporate life into independent work. 🔗 Full show notes: https://www.markgraban.com/mistake336
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What this episode covers
Amy Rasdal shares her favorite mistake: undercharging for consulting work because of fear. In this episode, she and Mark Graban explore pricing confidence, why accomplished professionals often charge less than they’re worth, and how one “gateway mistake” led to better decisions and long-term growth.
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Undercharging for Consulting: Amy Rasdal on Fear, Pricing, and Knowing Your Worth
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