Undergraduate by Hilton: A New Hotel Brand for College Towns

During NYU IHIF, Hilton debuted Undergraduate by Hilton, a brand-new conversion product aimed at university markets where a full Graduate Hotel may not fit. Jenna Hackett, SVP, Global Leader, Lifestyle Brand Management at Hilton, joined me for a conversation about how Undergraduate by Hilton connects with Graduate Hotels while giving owners a more affordable, scalable conversion option. 🎓 Graduate Hotels brings bespoke, university-adjacent storytelling across more than 35 locations 🏨 Undergraduate by Hilton gives Hilton a growth path across hundreds of additional university markets 🔁 Owners can use the brand for conversion and new-build opportunities 🎨 Hilton created a playful university feel and gave owners room for local color through artwork, paint, and design details Jenna also talked about Hilton's broader conversion momentum, including Curio Collection, Tapestry Collection, and Outset Collection. University markets keep creating opportunity, and Hilton sees more room for growth. Watch the full conversation on #NoVacancyNews.