EPISODE · Oct 26, 2024 · 15 MIN

Understanding & Optimizing The Lead Journey

from MarTech Podcast ™ // Marketing + Technology = Business Growth

Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey. In this episode, Laura shares her perspectives on understanding the lead journey and hidden data, challenges in lead attribution and visibility, enhancing lead journey personalization, success stories in lead journey optimization, and monitoring KPIs for lead journey success. Show NotesConnect With:Laura Beussman: Website // LinkedInThe MarTech Podcast: Email // Newsletter // TwitterBenjamin Shapiro: Website // LinkedIn //  TwitterSee Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.

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Laura Beussman, SVP of Marketing at CallRail, discusses understanding and optimizing the lead journey.

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Understanding & Optimizing The Lead Journey

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