Understanding Association Member Perspectives with Smithbucklin's Karen Saverino

On this episode of Higher Logic’s award-winning “Member Engagement Show,” we talk with Karen Saverino, CMO at Smithbucklin. Karen has over 25 years of experience in marketing and communications, most with nonprofits and associations. She is one of the authors of Smithbucklin’s recent report on the Perceptions and Evolving Role of Associations. Listen to the episode for insights from that report and to hear ways associations can apply those insights to attract and retain members. Topics covered include: What are members' most valuable benefits from their association? Do members currently trust their association? The importance of education and professional development. Is AI a threat to online community participation? What prevents people from becoming members? Four fundamentals you should focus on based on the report’s data. Some pointers on doing your own member research.   Helpful Links: Smithbucklin’s Perceptions and Evolving Role of Associations Report Learning management and trends podcast episode with Bluesky