Understanding B2B Online Influencers with Paul Gillin

from On the Record...Online · host Eric Schwartzman

Paul Gillin talks about B2B online influencers. What motivates them, what they value, and what marketers can do to engage with them. Paul Gillin has been reporting on the impacts of technology and media for 25 years. Before focusing full-time on social media, he was the founding editor-in-chief of Tech Target, one of the most successful…

Episode metadata supplied by the publisher feed · Published May 31, 2007

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Understanding B2B Online Influencers with Paul Gillin

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