Understanding Branding & Standing Out (with David Fish) - Ep. 217

We all want our brand to stand out from the crowd. But why is that sometimes too scary for us to do, and what is the cost of not standing out at all? Well today the team was lucky enough to be joined by the awesome strategy coach, keynote speaker and bestselling author David Fish to break it all down. David talks about why Red Bull is so good at its branding (and how it has never had to use the word "energy"), why we have more love in our heart for QANTAS than REX, and what some of our bigger telecommunication companies are doing wrong with their current campaigns. Fishy also gives you tips on how to make your brand feel authentic, and why being too broad is a massive problem. If you want to find out more about David Fish: https://www.davidfish.com.au/ https://www.linkedin.com/in/david-fish-fishy/ Chapters 00:00 Introduction and Check-In 04:36 Guest Introduction: David Fish's Background and Expertise 08:37 Question 1: Examples of Companies that Stand Out and Stand Apart 13:16 Question 2: Importance of Telling Your Unique Story as a Business 16:00 Question 3: Importance of Awareness and Agility in Business 21:40 Question 4: How Good Businesses Show Up in the World 24:35 Unpacking the Value Proposition and Positioning of Your Business 26:26 Knowing Your Target Audience and Solving Their Problems 31:35 Avoiding Common Marketing Mistakes 40:12 Having Fun with the Strategy of Your Business All Magical Learning podcasts are recorded on the beautiful lands of the Kulin, Ngunnawal and Wiradjuri nations, and we pay our respect to their elders past and present. As always, if you are having trouble, you can always send us a message. Listen to/watch this podcast here: https://open.spotify.com/show/128QgGO... To find out more about our free content, sign-up for future webinars as well as our other services, go to https://magicallearning.com/ and sign up! You can also find us on our socials: Instagram: / magical_learning Facebook: / magicallearningteam Linkedin: / magicallearning Youtube: / @magicallearning Have a Magical week!