Understanding Canadian cannabis consumers

BofC Live is the daily news and interview program of Business of Cannabis. Business of Cannabis highlights the companies, brands, people and trends driving the sector. Each week on BofC Live, we are joined by Liz Stahura, co-founder and President of BDSA, the Official Insights Partner of Business of Cannabis. In this week’s episode, Stahura provides a sneak peek into BDSA’s Retail Sales Tracking data – which is about to be released in its full form. Specifically, Stahura provides a detailed look at retail sales data from British Columbia and Alberta for 2020 through August – including overall volume of products consumers are buying in each province, the product array and which products are gaining share among consumers.