EPISODE · Nov 22, 2017 · 2H 30M
Understanding China's "soft power" and influence
from Friends of Europe podcasts · host Friends of Europe
Ahead of the 2018 EU-China Year for Tourism, the conference will look at China’s growing soft power and global influence, expanding EU-China cultural ties and people-to-people relations. Its first panel will discuss the role of tourism in promoting cultural understanding, while the second will focus on China and Europe’s soft power, including the global rise of China’s creative and innovative industries and EU-China cultural cooperation.
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Understanding China's "soft power" and influence
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