Understanding consumer behaviour

In today’s episode, we’re exploring how coffee businesses can better understand their customers – from purchasing behaviour and evolving preferences to anticipating future trends and demand.How can coffee operator gather meaningful feedback and information on their customers purchase decisions? How do you turn that information into actionable insight? And for growing businesses, what are the ways to stay close to your guests and retain brand loyalty as you scale?We’ll speak with Jonathan Rubinstein, Founder, Joe Coffee Company, Kallie Kocourek, Founder and Hospitality Consultant, GSD Collective, and Lucie Mavlian, Commercial Director, Old Spike Roastery.Credits music: "Something About Dover" by Milli-Rose in association with The Coffee Music Project and SEB Collective. Tune into the 5THWAVE Playlist on Spotify for more music from the showSign up for our newsletter to receive the latest coffee news at worldcoffeeportal.comSubscribe to 5THWAVE on Instagram @5thWaveCoffee and tell us what topics you'd like to hear