Understanding consumer behaviour by going to the gemba - Interview with Michael Solomon

from Punk CX: Customer Experience Insights with Adrian Swinscoe · host Adrian Swinscoe

Understanding consumer behaviour by going to the gemba - Interview with Michael Solomon, PhD who is Professor of Marketing in the Haub School of Business at Saint Joseph’s University in Philadelphia and the author of one of THE books, if not THE original book, on consumer behaviour.

Episode metadata supplied by the publisher feed · Published Dec 4, 2019

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Understanding consumer behaviour by going to the gemba - Interview with Michael Solomon

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