Understanding Cost to Acquire: The Key to Scaling Your Coaching Business

In this episode of Beyond the Pump, we’re diving deep into cost to acquire—one of the most overlooked yet crucial numbers in your business. Knowing your true acquisition cost isn’t just about ad spend—it includes everything from CRM costs to your own time, and if you're not tracking it properly, you might be unknowingly losing money with every new client. What You’ll Learn: -Why your customer acquisition cost (CAC) is more than just ad spend -The hidden expenses that could be eating your profits -How to factor in your own time and team costs into acquisition -Why a high CAC isn’t always bad—if you know your lifetime value This is Part 2 of our 4-Part Profit Per Acquisition Series, so if you’re serious about growing your business the right way, make sure you subscribe and catch every episode! Enjoy! Steve's Instagram: https://www.instagram.com/stephenkopshaw/ Andrew's Instagram: https://www.instagram.com/andrew.garritson/ Follow us for more:  YouTube: https://www.youtube.com/@OfficialBeyondThePump Instagram: @officialbeyondthepump  Facebook: https://www.facebook.com/share/g/B2uM6Fv5NWhdKbhq/