EPISODE · Aug 8, 2023 · 8 MIN
Understanding CPM
from The Billboard Mastery Podcast · host Frank Rolfe
“CPM” stands for “cost-per-thousand” exposures. It’s an important metric that many advertisers use to evaluate different advertising options so it’s vital that you understand how it works – as well as the loopholes that nobody talks about. In this Billboard Mastery podcast we’re going to review how CPM is calculated and everything you need to know about it.
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This episode was published on August 8, 2023.
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