Understanding Customer Needs in the Telecom Industry with Steve Smith #17

Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.He highlights the need to understand customers and their specific needs and preferences. The conversation concludes with a discussion on the positive effects of connectivity, such as telehealth services and improved access to education.Chapters:00:00 - Intro01:07 - Introduction and Background08:40 - The Shift from Backbone to Fiber11:35 - Translating Technical Efforts for Your Target Audience14:26 - Understanding and Choosing the Right Internet Package27:05 - Personalizing Direct Mail for Business and Residential Customers31:03 - Pain Points in Direct Mail Operations33:18 - The Real-World Impact of ConnectivityGet in Touch with Steve:Steve's LinkedInLiveOak FiberMentions:CenturyLink (Qwest)SoftBankInfraRed Capital PartnersJP MorganJody CraftShane SchillingChris BachJennifer PowersMore About Postalytics:Postalytics WebsiteLinkedInSubscribe to our YouTube Channel