Understanding customers. Getting them into houses. with Chris Schutrups (The Mortgage Hut)

"It started by just going out and networking, listening to people, asking them what worked, what didn't work, you know, ringing up estate agents saying, look, I'd love to do your mortgages and walking up and down the high street with my briefcase."As much as I love featuring VC-funded, AI-powered, alternative data-consuming startups on this show, it is well worth remembering that there's still a very big place for businesses built on human interactions - provided those interactions lead to better products, of course. In today's episode, I'm speaking to Chris Schutrups, founder of The Mortgage Hut and some of the UK's leading mortgage brands. We cover that story of shaking hands and building businesses, of understanding people's needs and building products for them, but we also look at the role of professional advice in a world flooded with opinions, the current mortgage landscape and its opportunities there for brokers and lenders to work together for the benefit of borrowers, and how a changing drinking culture is changing pubs.The Mortgage Hut is at home online at https://www.themortgagehut.co.uk/ They're also on LinkedIn over at https://www.linkedin.com/company/themortgagehut/ (Police Mortgages are there, too)And speaking of LinkedIn, Chris is kind of a big deal on the platform, so you can join the 20,000+ of us following his insights over at https://www.linkedin.com/in/schutrups/Or if it was the pubs that caught your interest, check out the great options at https://hendersonpub.co/. With summer finally showing signs of its approach, I might well take on the 2-hour coastal drive to get me to Romsey and The Hunters Inn.I'm on LinkedIn, too, and eager to reach Chris's heights so I'm always open to new genuine connections - https://www.linkedin.com/in/brendanlegrange - and follow the show's page, tooMeanwhile, my action-adventure novels are on Amazon, some versions even for free, and my work with ConfirmU and our gamified psychometric scores is discussed at https://confirmu.com/ and on episode 24 of this show https://www.howtolendmoneytostrangers.show/episodes/episode-24And finally, I'm also co-creating a new podcast called hAIghtened senses which will look at the intersection between human senses and technology, especially AI-powered technology. You can already start to follow it wherever you're listening to this one - there's only a trailer there at the moment, but we've recorded some of the early episodes and it's going to be a fun ride!Keep well, Brendan Hosted on Acast. See acast.com/privacy for more information.