Understanding Customers: How to find out what they really want and be creative in delivering | #011

In this episode of Add To Cart, we are joined by Matt Newell from The General Store. Recorded when Nathan and Matt met up at ‘Retail Live’, the discussion explores the most effective customer research methods (and when not to trust them), what kind of experiences make a real impact and the unique strengths of physical versus digital spaces. We also get Matt’s thoughts on a controversial ad campaign and his frank opinion of....er... bath bombs.Links from the episode Burger King Mouldy Burger adThis episode was brought to you by…  Shopify PlusKlarnaAbout your host: Nathan Bush from 12HIGHNathan Bush is the founder and lead strategist at eCommerce consultancy, 12HIGH. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Matt Newell from The General StoreMatt Newell is Partner and CEO at retail strategy agency The General Store. He is a passionate retail marketing strategist, sits on the advisory board for the Masters of Marketing program at Swinburne University and is a NORA (National Online Retail's Association) Talent Network Member, which helps mentor the hottest new talent in online retail. He is also a judge for the AIMIA awards and a regular public speaker for the retail and marketing industries. You can contact Matt on LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To Cart: https://addtocart.com.au/sponsor/ Hosted on Acast. See Subscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community