Understanding Digital Strategy - HBR IdeaCast

What this episode covers

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of "going digital" as either a way to cut costs or to attract customers with a flashy new app. Gupta says successful digital strategy is more complicated than that. He recommends emulating the multi-faceted strategies of leading digital companies. Gupta's the author of “Driving Digital Strategy: A Guide to Reimagining Your Business."

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Frequently Asked Questions

How long is this episode of HBR IdeaCast?

This episode is 26 minutes long.

When was this HBR IdeaCast episode published?

This episode was published on August 28, 2018.

What is this episode about?

Sunil Gupta, a professor at Harvard Business School, argues that many companies are still doing digital strategy wrong. Their leaders think of "going digital" as either a way to cut costs or to attract customers with a flashy new app. Gupta says...

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