Understanding friction and reward in customer experience – Interview with Richard Hammond and Rocky Howard of Uncrowd

Understanding friction and reward in customer experience - Interview with Richard Hammond and Rocky Howard, co-founders of Uncrowd, who are the the world’s leading experts on friction versus reward. Richard and Rocky join me today to talk about Richard’s new book: Friction/Reward: Be your customer's first choice, the work that they are doing at Uncrowd and why we should pay attention, particularly when it comes to creating a better customer experience.