Understanding Gen Z: How to Lead and Connect with the Digital Generation with Steven Robertson

In this episode, host Susan Quinn sits down with Steven Robertson, author of Aliens Among Us, to dive deep into the unique characteristics of Gen Z and how leaders can connect with and retain this powerful generation in the workforce. Steven explores how the “perfect storm” of technology, world news, social media, and shifting leadership styles has created a generation that is fundamentally wired differently. He shares insights into the challenges and opportunities this presents for leaders and offers practical strategies for attracting and retaining top Gen Z talent.“Gen Z is the smartest, most creative, and most cause-driven generation we've ever encountered, but they need to see value in what they’re committing to.”In this episode, you’ll hear:Why Gen Z is fundamentally different from previous generations and how it’s shaped by the “perfect storm.”The role of technology, world news, social media, and parenting in shaping Gen Z‘s worldview.Why Gen Z’s behavior is not a rejection of older generations but a response to their environment.How to create value for Gen Z and make them feel connected and loyal to your company.Why Gen Z is the CEO of their life and how this affects their approach to work and loyalty.Steven Robertson’s insights into the next generation come from over 20 years of experience in the next generation space, working with thousands of young people globally. His understanding of Gen Z is rooted in a deep knowledge of how their environment has shaped them, and he offers actionable advice for leaders to connect with, lead, and retain them.Ways to contact Steven RobertsonWebsite: https://stevenjrobertson.com/Instagram: https://www.instagram.com/steven_j_robertson/Items referenced:Aliens Among Us by Steven Robertson: https://www.amazon.com/Aliens-Among-Us-Surprising-Truths/dp/1947554050Better Experiences by Design is a podcast series produced by circle S studio that highlights leaders across a variety of industries dedicated to delivering exceptional brand, employee, and client experiences. © circle S studio, 2026.