Understanding Generation Alpha with Hotwire's Laura MacDonald (Ep. 179)

Generation Alpha is described as children of Millennials — or those born after 2010, notably the year the iPad and Instagram launched. In this episode of the Echo Chamber, Hotwire's Laura MacDonald talks about how these technological inventions are changing kids’ minds and what that ultimately means for communications. She also draws upon research that Hotwire conducted (in partnership with Wired) to explore the influence that today's children are having on their parents' purchases. Hotwire also hosted a panel on this topic at the Holmes Report's 2019 Innovation Summit in San Francisco earlier this year, more on that discussion here.