Understanding human motivation can increase sales with Darryl Salerno

Send us Fan MailOur episode guest is Darryl Salerno, president and CEO of Second Quadrant Solutions. He works with professional service companies to boost their market efficiency, competitiveness, processes, and management training programs.Five things you’ll learn from this episode:How to use human motivation to boost sales, increase margins, and improve employee satisfaction What a decoy is and how it worksThe psychology of pricing and buyingWhat anchoring is and how it worksThe difference between a social norm and a market norm Quotables“Human decision-making is not always rational, but it can be predicted.” — @darrylsalerno“When you’re talking about pricing, generally, people will not choose the highest priced item. They will also not choose the lowest priced item. They’ll usually pick the middle choice.” — @darrylsalerno“How a person responds to a difficult situation can diffuse the situation.” — @darrylsalerno“The ability to give people two choices is very powerful.” — @darrylsalerno“Nothing has any value except what people are willing to pay for it.” — @darrylsalernoIf you enjoyed this episode, would you please share it with others and leave us a review?About Darryl SalernoDarryl Salerno has held the title of CEO, COO, CFO, and CAO at four top 10 public relations agencies. Currently, he is the president and CEO of Second Quadrant Solutions, an organization that specializes in working with professional service firms to improve their business performance, profitability, and systems. He is also a member of Mensa and a stand-up comedian.Darryl’s contact info and resources:Darryl on TwitterDarryl on LinkedInCompany website: secondquadrant.comDarryl’s book: The Complete Agency Management Handbook: Your Guide to Greater Success and ProfitabilityAdditional Resources:Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan ArielyInfluence: The Psychology of Persuasion by Robert B. CialdiniSponsored by:On Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.About your host Jason MuddOn Top of PR host, Jason Mudd, is a trusted adviser and dynamic strategist for some of America’s most admired brands and fastest-growing companies. Since 1994, he’s worked with American Airlines, Budweiser, Dave & Buster’s, H&R Block, Hilton, HP, Miller Lite, New York Life, Pizza Hut, Southern Comfort, and Verizon. He founded Axia Public Relations in July 2002. Forbes named Axia as one of America’s Best PR Agencies.ReviewMaxerOn Top of PR is brought to you by ReviewMaxerDisclaimer: This post contains affiliate links. If you make a purchase, I may receive a commission at no extra cost to you.Support the showOn Top of PR is produced by Axia Public Relations, named by Forbes as one of America’s Best PR Agencies. Axia is an expert PR firm for national brands.On Top of PR is sponsored by ReviewMaxer, the platform for monitoring, improving, and promoting online customer reviews.