Understanding Interests in Negotiation

Send a textWhat's the biggest mistake most negotiators make? During preparation, they focus entirely on their own goals and perspective. Most spend their time thinking only about what they want to achieve, without considering the other party's perspective.Then, during the actual negotiation, they get stuck focusing on the other party's demands, never exploring the underlying interests that drive those demands. Let me show you how to change this.If you enjoyed this episode, please leave a review and check out our website: www.negoai.ai I welcome any suggestions, questions, or comments at [email protected] --------------------------------------------------------------------------------------------------Copyright Disclaimer Under Section 107 of the Copyright Act 1976, allowance is made for "fair use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research. Fair use is a use permitted by copyright statute that might otherwise be infringing.