Understanding Pinterest Traffic in 2022 (with Kate Ahl)

026. Ok, y’all–it’s time to talk about the big, red elephant in the room: Pinterest.The platform we all love to hate.All the changes to the algorithm, video pins, idea pins, pins without links…it’s all so frustrating and enough to make you think about dropping Pinterest altogether. Most content creators (including us), have been negatively impacted by Pinterest’s many changes–especially over the last year. And it has left us all wondering… Whyyyyyyy!!!?? Is Pinterest even worth it anymore?To help answer these questions, I’m speaking with someone whose entire business is focused on driving traffic from Pinterest–Kate Ahl of Simple Pin Media. Kate has been on Pinterest twice as long as we have, and is deep in the Pinterest trenches all day, every day–so she has a lot of valuable insight and perspective to share. I know the Pinterest changes are frustrating, and it’s easy to just dismiss Pinterest as a viable traffic source when you see your numbers dropping.But while getting traffic from Pinterest isn’t quite as easy as it used to be, it can still be an incredible source of relevant, high-quality blog traffic–if you know what you’re doing, and are willing to stay flexible and determined. In this episode, Kate and I are discussing:Pinterest’s past, present, and future changesHow Pinterest compares to other social media platformsIdea pins, and other Pinterest changesAdjusting your mindset and perspective around PinterestHow to overcome the frustration and fatigue of social media marketingStaying focused in an online world built for distractionsAnd more.For additional resources and show notes, visit the episode podcast page on our website.Resources and Mentions:Kate Ahl’s company website: SimplePinMedia.comThe Simple Pin PodcastThe Simple Pin Media BlogKate’s post: Is Pinterest Still a Search Engine?Simple Pin Media on PinterestCreate and Go’s Pinterest Course: Pinterest Traffic Avalanche Tutorial: How to Start a Successful BlogStart your first blog with our Free 5-Day Blogging BootcampFor more information and resources, check out the podcast page on our website.