Understanding Product Packaging: The Key Components of Pricing and Packaging

from Product Thinking · host Kyle Evans

Understanding packaging holistically is a key step in the pricing process. And something that should be revisited regularly. Our world isn’t static. Your market isn’t static. And your product (hopefully) isn’t static. So you need to constantly be thinking about the overall product packaging and pricing to ensure you’re correctly “dividing the value you’re delivering” between you and your customer.I recently had a conversation with Dan Balcauski for my other podcast, Product by Design. Dan is the founder of Product Tranquility, a product packaging and pricing consultancy. This podcast highlights one point of our conversation and expands on a few points. You can find the full podcast interview linked below. Links:Podcast Interview: Getting Product Packaging and Pricing RightDon't forget to subscribe at productthinking.ccTwitter: @kylelarryevans and @producthinkingWeekly newsletter: Understanding Product PackagingOr just want to leave a tip: buy me a coffee?Check out our Product by Design podcast as well ★ Support this podcast ★

Episode metadata supplied by the publisher feed · Published Apr 12, 2022

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