Understanding Reading Patterns for Better Converting Copy

Website visitors don't read. They skim. In fact, only 16% read word-by-word. Nearly 80% scan, looking for the information they need. This scanning behavior typically follows two distinct patterns: the F and the Z. Intrigued? Tune into this episode where I dive deep into how you can craft your copy to resonate with these unique reading patterns. Discover strategies to help your visitors find exactly what they're looking for, both quickly and effortlessly. Check out the YouTube version for helpful images: https://youtu.be/o1ZcSCgdL5M ***** Join 1500 other copywriting and marketing peeps... Sign up for my Conversion Copywriting newsletter for weekly "ah ha!" moments that move the needle: https://thecopyworx.com/newsletter/ ***** Time Stamps: Eye Tracking and Reading Patterns (00:00:01) F Pattern Design Examples (00:02:28) Z Pattern Design Examples (00:03:45) Eye tracking studies and scannable text (00:09:46) Improving copy conversions (00:09:46)