EPISODE · Jan 21, 2006 · 24 MIN
Understanding Relationships and Transactions
from David Maister's Business Masterclass · host David Maister
The rewards of building trusting relationships with clients as opposed to taking a transactional view of marketing.
What this episode covers
The rewards of building trusting relationships with clients as opposed to taking a transactional view of marketing.
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Understanding Relationships and Transactions
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