Understanding RETENTION MARKETING - Hear Why WebEngage Believes It Can Help Startups | Ft. Nitya Shah

In this episode we talk with Nitya Shah who leads the WebEngage startup program. He discusses why early stage startups need to focus on retention marketing.----------------------------------------------------------► Visit Our Website: www.theupstreamlife.com-----------------------------------------------------------► Facebook   : @TheUpstreamLife► Instagram  : @TheUpstreamLife► Twitter       : @TheUpstreamLife► Youtube     : @TheUpstreamLife► Linkedin     : @TheUpstreamLife-----------------------------------------------------------Disclaimer: The views expressed by our guests are their own. We do not endorse and are not responsible for any views expressed by our guests on our podcast and its associated platforms.-----------------------------------------------------------00:00 - Intro 00:50 - WebEngage & its startup program02:32 - Building a startup program & 05:15 - Building on first principles07:03 - The art of retention marketing for businesses15:00 - The startup program and its success stories22:20 - Investing time with startups and its founders26:50 - Engagement and Retention, which of these become important. 29:43 - Built for startups in the early stage.#TheUpStreamLife | #NityaShah | #WebEngage | #Podcast | #SuccessStory | #VishalKrishnaSupport the showThanks for Listening! Follow Us on  Facebook, Instagram, Twitter, LinkedIn or Find us on YouTube