Understanding Risk Preference to Make Better Decisions with Jay Parsons

You’ve heard the saying – “no risk, no reward.” When it comes to risk tolerance in a farm or ranch business, some people who haven’t reflected on it in a while may be surprised to learn their own risk tolerance or, sometimes more importantly, the risk tolerance of other decision makers on their operation. Dr. Jay Parsons is an extension farm and ranch management specialist and professor in Agricultural Economics at UNL. He discusses a new article posted on our Center for Ag Profitability site about risk preference, including why it matters on the farm or ranch and how it can be gauged. Read more at https://cap.unl.edu/management/risk-preference-calculator-tool-help-decision-makers-succeed