Understanding SEO and how to make it work for your business

A warm welcome to today's guest Remi Audette, of Sunday Best Digital Agency who specialises in SEO for Marketing Managers, Agencies & Small Businesses.  We are thrilled to have Remi join us today and to dive even deeper into this topic of SEO in our February Inner Circle Workshop. Today we chat with Remi, who provides an introduction to SEO and explains its importance in improving website visibility and traffic. Topics Discussed: SEO stands for search engine optimisation and involves optimising a website to improve its visibility and traffic on search engines. SEO is divided into three main areas: technical optimization, on-page SEO, and off-page SEO. SEO is not just a performance marketing tool but also plays a crucial role in brand building and increasing brand visibility and credibility. Keyword research is essential for SEO and involves understanding how customers search and create content that matches their intent. SEO is a long-term strategy that requires continuous effort and aligns with a brand's overall strategy and tone of voice. I come to you today with immense gratitude to Remi Audette for sharing her insights and expertise on the podcast. For a deeper insight, join us inside the Inner Circle for our February workshop. Connect with Amy Dawe, Founder of Seed VA. Website: seedvirtualassistants.com.au Instagram: @seedva.mentor Connect with this week’s guest:  Remi Audette, Founder of Sunday Best Digital Agency. Website: sundaybestdigital.com.au Instagram: @sundaybestdigital   Linkedin: @sunday-best-digital-agency