Understanding SERPs

With a little less than 200 million active websites on the internet, you should always be looking for a way to get your site noticed and attract more customers. SERPs are the most important tool for catching your target markets eye and building your brand. What is a SERP? If you’re new to the web, you’re probably thinking what in the world is a SERP? Fear not, SERP is just a fancy acronym for Search Engine Results Pages and they are fairly easy to understand! Search Engine Results Pages are web pages that are served to users when they search online through a search engine, like Google. The user will enter a query, often using terms or phrases known as keywords, and will be presented with a SERP. The user will then be presented with two types of content; “organic” results and paid results. The SERP also has a variety of features such as the shopping results, featured snippets, and reviews. Read the full blog here: https://redsharkdigital.com/understanding-serps/