Understanding Spend vs. aMER, and Spending Power

In this episode of the E-Commerce Playbook Podcast, Richard Gaffin is joined by Luke Austin (VP of E-Commerce Strategy at CTC) and Steve Rekuc (Director of Data) to unpack one of CTC’s most powerful forecasting tools: the Spend & aMER Model.This model reveals whether your brand is overspending past the point of profitability—or underspending and leaving growth on the table. By layering in 40+ predictive models, seasonality, and LTV impacts, it provides the clearest roadmap to profitable growth we’ve ever built.You’ll learn:- Why most 8–9 figure brands are shocked when they see their true efficiency curve- How to quantify the real tradeoff between cutting spend and growing top-line revenue- The difference between optimizing for contribution margin today vs. maximizing lifetime margin tomorrow- Why “spending power” is unique to every brand—and how to know yoursGet your FREE mystery shopping report from Stord—compare your CX against two competitors:https://stord.link/mysteryExplore the Prophit System: https://prophitsystem.comHave a question for the podcast?Email us at [email protected]