Understanding the 6 Primary Human Needs

In this episode of Full Pipelines and Full Hearts, host Jon Jones breaks down the six human needs that unconsciously drive every decision your candidates make—and shows how to align your marketing and communication with them.From certainty and variety to significance, connection, growth, and contribution, Jon explains why franchising is such a powerful vehicle to meet these needs and how you can weave this language into your social content, discovery calls, and candidate conversations.Listen on Apple and Spotify!🎧Spotify:https://open.spotify.com/show/2mZJKRqd4rdbrzj9j2DC99?si=7fda844891214f28Apple:https://podcasts.apple.com/us/podcast/beyond-the-brand/id1801616966