Understanding the Algorithm Ft Addy Awofisayo

Tea is served! ☕✨On this episode of CreativiTEA, we sit down with Addy Awofisayo, Head of Music for Sub-Saharan Africa at YouTube and YouTube Music, for a refreshing conversation about the evolving relationship between African music, creators, and the digital world.From championing artists across the continent to helping shape how African music is discovered globally, Addy shares insights on the power of platforms, the role of the algorithm, and what it truly takes for African creatives to scale their impact.This episode with Addy dives deeply into the intersection of music, culture, and technology and what the future holds for African creators.It's hot, it's brewing, and it's ready to be sipped delightfully.Enjoy.  Hosted on Acast. See acast.com/privacy for more information.