Understanding the Automotive Standards Council (ASC)

What this episode covers

In Season 10, Episode 6 of Mostly Marketing, Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC). Along with insights from SilverBack Advertising, Mia helps decode the ASC — what it is, why it matters, how to set it up, and how it can empower automotive dealers to better understand and leverage their Google Analytics 4 data. We break down the strengths, the weaknesses, and everything dealers need to know to stay ahead. A must-listen for anyone looking to make smarter, data-driven marketing decisions. Mostly Marketing with Matt Wilson is a bi-weekly-ish podcast all about marketing… mostly. You can listen and download on all major podcast platforms, including Apple Podcasts, Google Podcasts, Spotify, and Anchor.

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Frequently Asked Questions

How long is this episode of Mostly Marketing with Matt Wilson?

This episode is 30 minutes long.

When was this Mostly Marketing with Matt Wilson episode published?

This episode was published on May 8, 2025.

What is this episode about?

In Season 10, Episode 6 of Mostly Marketing, Matt Wilson is joined by Mia Umanos, CEO and Founder of Clickvoyant, for an in-depth conversation about the Automotive Standards Council (ASC). Along with insights from SilverBack Advertising, Mia helps...

Can I download this Mostly Marketing with Matt Wilson episode?

Yes, you can download this episode by clicking the download button on the episode player, or subscribe to the podcast in your preferred podcast app for automatic downloads.