Understanding the Finer Details in Crisis Communication with Joe McLeod

In This Episode…We talk with Joe McLeod about crisis communication. In every busy business, there needs to be a crisis plan. This week we discuss how to create an effective crisis plan, how the pandemic has changed it, what’s the difference been an issue and a crisis, things to avoid, and appealing to their emotion of logic. Show Notes·      [00:51] Are you a coffee or tea drinker?·      [03:28 ] Can you give an overview of your expertise?·      [05:42] What is an effective crisis comm plan?·      [09:13] How has the pandemic changed crisis comm plans?·      [11:58] How do PR pros tell the difference between a crisis and an issue?·      [13:18] Is there a way to judge the severity of a crisis?·      [14:40] How can PR pros reason with those people that are upset?·      [16:07] Should PR pros appeal to the emotion or logic?·      [18:03] What are some things to avoid when writing a crisis plan?·      [20:23] Are there any groups of people that will not be reached?·      [23:33] What does the future of crisis comm look like?·      [25:44] Fun question: If you could automate crisis comm, where would you automate it?·      [26:59] Final thoughtsPeople and Companies, We Mentioned in the Show·      Joe McLeod was our guest today. Learn more about McLeod Communications.Episode Length: 29:19Thanks so much for tuning in. Join us again next week for another episode!Download Options·      Listen and subscribe to Apple Podcasts, Spotify, Google Podcast, or your favorite podcast player for free!·      If you enjoyed this episode, leave us a review!Contact Us! ●      If you want to get involved, leave us a comment!●      Visit us and give us a ‘like’ on our Facebook page!●      Follow us on Twitter. Thanks for listening! Hosted on Acast. See acast.com/privacy for more information.