Understanding the hype around GTA VI episode artwork

EPISODE · Jul 3, 2026 · 6 MIN

Understanding the hype around GTA VI

from Marketplace Morning Report · host Marketplace

Gamers have been waiting more than a decade for the next installment of Grand Theft Auto. Pre-orders for Grand Theft Auto VI finally began last week. Just how big is the release? One report suggests that Grand Theft Auto VI brought in $1 billion in preorders just one hour after launch. "It is probably going to be the most valuable media property in the history of mankind," said Dmitri Williams, a professor at USC Annenberg. But first, we learn about the economic booms and busts of the 20th Century.Every story has an economic angle. Want some in your inbox? Subscribe to our daily or weekly newsletter.Marketplace Morning Report is more than a radio show. Check out our original reporting and financial literacy content at marketplace.org — and consider making an investment in our future.Stories featured in this episode:A timeline: 250 years of the U.S. economyAt last, Grand Theft Auto VI is available for pre-order

Episode metadata supplied by the publisher feed · Published Jul 3, 2026

Embed this episode

Ready to play

Understanding the hype around GTA VI

0:00 6:50

No transcript for this episode yet

We transcribe on demand. Request one and we'll notify you when it's ready — usually under 10 minutes.

No similar episodes found.

Frequently Asked Questions

How long is this episode of Marketplace Morning Report?

This episode is 6 minutes long.

When was this Marketplace Morning Report episode published?

This episode was published on July 3, 2026.

Can I download this Marketplace Morning Report episode?

Yes. Use the download control on the episode player to save the publisher-provided media file.
URL copied to clipboard!