Understanding The Immersive Audience w/Kathryn Yu

This week on the show, Immersive Experience Institute co-founder Kathryn Yu joins host Noah Nelson to talk about her ongoing series Understanding The Immersive Audience, which takes a deep dive into looking at what makes the immersive enthusiast cohort tick and provides some advice on what could best be called good marketing hygiene for immersive work in a time when producers find it increasingly difficult to find their audience.SHOW NOTESThe Understanding The Immersive Audience SeriesThe Immersive Experience InstituteThe New York Immersive InvitationalTech firm Fever produces live shows worldwide, with local consequences (Seattle Times) Hosted on Acast. See acast.com/privacy for more information.