Understanding the Legal Side of Spirits with Ryan Malkin

What this episode covers

In this episode of the Proof University Show, we’re joined by Ryan Malkin, founder of Malkin Law, and a legal powerhouse in the alcohol and cannabis industries.  Ryan’s career journey is truly remarkable—starting as a journalist, transitioning to a Manhattan prosecutor, and then serving as corporate counsel at Pernod Ricard, one of the largest names in spirits, before founding his own law firm dedicated to guiding brands through the intricate legalities of the beverage industry. In this episode, Ryan shares his invaluable insights into building a successful brand in this highly regulated space. From creating robust contracts to steering clear of costly marketing missteps, he offers practical advice that every entrepreneur in the spirits industry needs. The conversation also explores the rise of non-alcoholic beverages, the complexities of cannabis-infused drinks, and the critical dos and don’ts of co-packer and distributor agreements. Additionally, Ryan introduces his innovative app, Set the Bar, which helps sales teams navigate compliance across all 50 states. Founders, this episode is for you! You’ll gain actionable tips and essential guidance from Ryan’s expertise. This discussion is brimming with insights, making it as valuable and refreshing as a perfectly crafted cocktail. Tune in now to get expert advice and elevate your brand, and don’t forget to like, comment, and subscribe for more episodes of the Proof University Show Timestamps: 00:54 Ryan Malkin's Background and Career Journey 02:02 Transition to Alcohol Beverage and Cannabis Law 07:37 Starting Malkin Law and Craft Spirits Movement 10:05 Challenges and Insights in the Spirits Industry 11:03 Legal Services for Startups and Common Pitfalls 18:15 Specialized Legal Advice and Industry Regulations 20:23 Key Agreements in Beverage Industry 20:47 Marketing Challenges and Regulations 23:35 Trends in Cannabis and Non-Alcoholic Beverages 25:46 Legal Nuances in Beverage Marketing 30:36 Advice for New Alcohol Beverage Brands 34:44 Innovative Beverage Stories 36:45 Balancing Professional and Personal Life 38:33 Conclusion and Contact Information ----------------------------------- 👋 Hey! I'm Justin Obey and I'm the founder of Obey Creative. We help adult beverage brands pull off the shelf and build communities of raving fans without competing on price. Ask me about our latest offer: The Social Advantage Blueprint. Within 30 days, you'll go from your love hate relationship with social to pure love with a strategy that will help you build an iconic brand. If you're ready to stop competing on price and start building a lasting brand, reach out now to hear how The Social Advantage Blueprint can transform your strategy. 👉 Follow Justin Obey on Linkedin⁠ https://www.linkedin.com/in/justinobey 👉 Follow Justin Obey on Instagram⁠ https://instagram.com/justinobey 👉 Follow Justin Obey on Youtube⁠ https://www.youtube.com/justinobey

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