Understanding the Most Important Element in Marketing – In Just 7 Minutes with John Jantsch

 Learn about John Jantsch’s book: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business Learn how to identify your ideal client and then articulate your core marketing messages and strategy Know how to design the best path to profit for your business Resources/Links: The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business:Pre-order your COPY here:https://ducttapemarketing.com/the-self-reliant-entrepreneur Summary John Jantsch is a small business marketing speaker, consultant, and bestselling author of Duct Tape Marketing, Duct Tape Selling and The Referral Engine. He is known as the world's most practical small business marketing speaker and expert. John Jantsch is a veteran marketing speaker and workshop leader with over 200 successful events under his belt. Event organizers and attendees frequently comment on the nature of the practical, actionable “takeaway” value of his presentations. In this episode, John shares how he helps small business owners design the best path to profit through understanding the most important element in marketing. John also shares his latest book, The Self-Reliant Entrepreneur: 366 Daily Meditations to Feed Your Soul and Grow Your Business that taps into the wisdom of 19th-century transcendentalist literature and the author’s own 30-year entrepreneurial journey to challenge today’s entrepreneur to remain fiercely self-reliant while chasing their own version of success. Check out these episode highlights: 01:17 – John's ideal client: It's really the small business owner with local businesses 02:34 – Problem he helps solve: The biggest one is that they buy everything ala carte. They buy social media from somebody’s nephews of brother, and they buy SEO, they buy a pay per click, and what happens is, or worse, so they start with a web designer, to get their website done. And what happens is none of those people, none of those things are talking to each other, none of them have a cohesive strategy, that they're trying to accomplish. 03:11 – Typical symptoms people experience with that problem? SOne of my favorites is that when they come to me and say we're just in a commodity business, and all people care about is price. 04:14 – Common mistakes they're going to make? The biggest one is that they buy everything ala carte. 05:19 – John's Valuable Free Action(VFA): Interview half a dozen of your happy clients. Get them on the phone, ask them, why did you pick us in the first place? What do we do that other people don't do? If you were going to refer us to your friends, what would you say? And what you're looking for there really are the themes. See, what people don't understand is they don't, our customers are happy customers don't buy what we sell. They buy what they get, they buy the problem that we solve. 06:33 – John's Valuable Free Resource(VFR):ducttapemarketing.com 07:37 – Q:'John, do you have a new book coming out?' A: I'm releasing a book called "The Self-Reliant Entrepreneur" and it's a daily 366 lessons of hopefully the wisdom and some of the things that I've gained to give you some inspiration and give you a hard question to answer every single day. So, you can just read for 30 seconds and you're done. Tweetable Takeaways from this Episode: Transcript (Note, this was transcribed using a transcription software and may not reflect the exact words used in the podcast) Tom Poland: 0:09 Hello everyone,