Understanding the 'Why': The Power of Deep Insights | Lisa Phelan | Part I

In this episode of the Growth Brands and More podcast, host Filiberto Amati welcomes Lisa Phelan, a former colleague and expert in market research and consumer advocacy. Lisa shares her journey from agency work to founding the strategic insight agency, F’inn, which focuses on human-centric innovation. They discuss the significant role of understanding people's motivations in successful branding and marketing strategies. The conversation also delves into a comprehensive self-initiated study on mental health in the U.S., discussing findings related to financial stress, health care, social media's impact, and the importance of empathy in both personal and professional settings. The episode concludes with actionable insights and the importance of applying learnings to foster growth and meaningful connections.In this Episode:00:00 Introduction 01:11 Meet Lisa Phelan: From Market Researcher to Entrepreneur 03:35 The Birth and Mission of F’inn 06:42 Exploring Mental Health Research 38:19 Key Takeaways and Final Thoughts This is a public episode. If you'd like to discuss this with other subscribers or get access to bonus episodes, visit www.filibertoamati.com/subscribe