Understanding The World of Product Marketing with Salesforce's Jodi Innerfield (TechKnowledgical: Ep. 5)

One crucial role in the tech space that's relatively new and starting to gain traction is called Product Marketing Management (PMM). Product Marketing sits at the intersection of product development, general marketing, and sales by figuring out the best way to launch and bring new products to market.  In Episode 5 of TechKnowledgical, Jodi Innerfield, Director of Product Marketing at Salesforce, shows us the world of product marketing as she's worked across different companies and multiple roles within PMM.   In this episode, you'll hear about:  - Jodi's background and journey to Product Marketing  - All the various functions of Marketing at a company (there are many)  - Her experience through Salesforce  - How to get your foot in the door for product marketing  - The skills needed to be a successful Product Marketer  - Where she sees her career heading  - And more!   If getting into product marketing now or eventually is something you're interested in, you won't want to miss this.  Feel free to send us any feedback, give suggestions for new topics or guests for episodes, or ask questions at [email protected].