Understanding True ROI in Digital Marketing

Join Ken Okonek, CRO of Beacon Media + Marketing, on this episode of the Beacon Way Podcast as he delves into the crucial subject of calculating a true ROI in digital marketing.Ken discusses common misconceptions, important metrics, and practicalstrategies for understanding and maximizing ROI beyond simple revenue calculations.Learn about the significance of baseline business metrics, the complexity of multi-touch attribution, and the impact of factors like customer lifetime value and brand lift. Don't miss insights on how to navigate operational inefficiencies, leverage AI tools, and connect ROI to broader business goals for sustained growth.For more information, visit our blog: https://www.beaconmm.com/2025/10/08/how-we-calculate-true-roi-for-our-clients/