Understanding What Big Data Says About African Millennial - Ayeni Ekundayo

Ayeni Ekundayo is the CEO of BusinessPlus Services, Leading Digital Marketing/Transformation Agency in Africa focused on helping organizations and companies in both the public and private sectors produce results by presenting them with an extensive range of business solutions to adequately generate traction, interaction, and conversions for clients who make use of digital media. He is an alumnus of the Harvard University, Executive Program where he studied Digital Marketing (Social Media Marketing) and a Google Advertising Partner. In conversation with Tomi Wale, he discussed the importance of data and why organizations need to invest in data to understand millennials' behaviors and patterns.