Understanding what customer you're targeting and Influencer Marketing with Danielle Lewis of Scrunch

Are you thinking of doing Influencer Marketing? In today's episode, Fiona talks to Danielle Lewis of Scrunch about an effective marketing strategy and how to find the influencer who has followers in your customer base. Tune in! A huge thanks to our sponsor #gifted a platform that helps businesses connect with real people creating real content, at a fraction of the time and cost of a traditional campaign. My Daily Business listeners can use code MDB50 at checkout for 50% off their first month, on either monthly plan. Check out #gifted.    Want to get your #smallbusiness sorted in 2026/ 27? Check out our 1:1 business coaching packages from a one-off session to 6-months of coaching.    Want to know more about AI and how to harness it for your small businesS? Join our new monthly AI chat for small business owners. You can join anytime at www.mydailybusiness.com/AIchat Try out my fave AI tool, Poppy AI here and use discount code FIONA.  We also love Descript.    Connect and get in touch with My Daily Business via our shop, freebies, award-winning books, Instagram and Tik Tok.