Understanding What Your Customer Wants At Their Core With Tracy Hazzard

Building trust with clients is hard enough in any business, but it can be a little bit tougher when you’re working with a broad spectrum of clients. Few businesses deal with a broader clientele than Tracy Hazzard’s business does. As the co-founder and CEO of Brandcasters, Inc., the largest podcast post-production company in the US, Tracy deals with people from widely varying backgrounds every day. She has honed the skill of getting to know a very diverse set of customers as her company scaled from serving 12 clients to now more than 400 clients. Her Podetize method and platform takes knowing the customer to a whole new level by understanding what they really want and creating a personal touch for them right from the beginning. She joins Betsy Westhafer and Tony Bodoh in a conversation about building trust, the podcast industry, the transformational economy and more. Learn why she considers trust building a predominant strategy and see how this model might be a good fit for your own business.