Understanding your ideal customer profile (ICP) with Dan Maldonado

Dan sits down to discuss Native Tree Care’s ideal customer profile (ICP) and how he and Native Tree Care targets new customers and continues to grow.  In this episode, we kick off our podcast with Dan Maldonado, President and founder of Native Tree Care. Dan tells us it’s important to  think about our customers daily.   Key Takeaways: Navigating your ideal customer profile (ICP) Getting the phone to ring to keep the crews booked - small home services struggle to find successful channels because they are looking for the quickest path to get the phone ringing and not investing in long-term solutions that sustain business…looking for ROI isn’t always at the forefront. Thinking about the customer everyday - customers don’t frequently tell you they called because they saw you had good reviews, indicating it’s become a subconscious qualifier and is implicit in their behavior when searching for service providers. How clients share where and how they found you - you can really tell when customers are referrals because they just come out and tell you they were referred. The ethics of selling - do good work and be honest, selling to a customer in the wrong season when either they don’t actually need work completed or the work can cause irreparable harm. And more! ----- Additional Resources ➡️ Schedule a FREE Marketing Assessment today: https://lokalhq.com/marketing-assessment/ ----- 👉 Connect with Dan Maldonado Website: https://www.nativetreecare.net Instagram: https://www.instagram.com/native_tree_care_llc/ Facebook: https://www.facebook.com/DanNativetreecare/ ----- The Boost, a podcast for home service contractors. Join CMO of Lokal, Zach Wilson, as he explores leaders & innovators in home services, their personal journeys, thoughts and experiences with growth, marketing, and succession. Lokal digital marketing works exclusively with contractors specializing in HVAC, roofing, plumbing, and garage door companies to conquer their local turf and grow exponentially. All Aboard the Longship! Powered by Vikings™. For marketing tips, follow Zach Wilson on Instagram, TikTok, or Facebook.