Undies For The Planet: The Boody Story | #198

In this episode of Add To Cart, we are joined by Shaun Greenblo, Managing Director of Boody, who make high quality, sustainable clothing essentials, including underwear. Boody began when Shaun’s dad, David and his friend, Neil, wanted to bring their experience in fashion and pharmacy together to force sustainable change. Now, their sons run the business and have taken it to new heights, with their sustainable everyday basic range of clothing selling in 15 countries globally and counting. In this chat, Shaun shares insights into Boody’s DNA, the power of earned media and how Boody convinced the GOAT of sustainability and a living legend…to front their most recent underwear campaign. Just a quick heads up. Shaun recorded the episode from the new Boody offices in Surrey Hills. Like all office moves, the wifi isn’t at its peak yet so there may be a couple of moments of low-fi interruption. Links from the episode:BoodyGreenstoryMilkrunShopify Plus and Tropeaka (sponsored)Packleo (sponsored)Questions answered:What’s Boody’s secret to building a strong team?How did you go about getting an icon like Jane Goodall to front your latest campaign?What brands do you look to for inspiration?This episode was brought to you by…  Shopify PlusPackleoAbout your host: Nathan Bush from eSuite Nathan Bush is a digital strategist, Co-founder of eCommerce talent agency, eSuite and host of the Add to Cart podcast. He has led eCommerce for businesses with revenue $100m+ and has been recognised as one of Australia’s Top 50 People in eCommerce four years in a row. You can contact Nathan on LinkedIn, Twitter or via email.About your co-host: Shaun Greenblo from Boody...You can contact Shaun at LinkedInPlease contact us if you: Want to come on board as an Add To Cart sponsor Are interested in joining Add To Cart as a co-host Have any feedback or suggestions on how to make Add To Cart betterEmail [email protected] We look forward to hearing from you!Thanks to our sponsors, Shopify and Klaviyo, for bringing you the show.Sponsor Add To CartSubscribe to the Add To Cart newsletter  SMS us to Suggest a Guest Connect with Nathan Bush Join the Add To Cart Community