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Undoing Headless

Behind the scenes of oVertone Haircare's project

Episode 403 of the The Unofficial Shopify Podcast podcast, hosted by Tom Siodlak, Kurt Elster, Paul Reda, titled "Undoing Headless" was published on May 3, 2022 and runs 40 minutes.

May 3, 2022 ·40m · The Unofficial Shopify Podcast

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Behind the scenes of oVertone Haircare's project

In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Firestone.

In today's episode, our recent hire Tom Siodlak talks us through the behind the scenes experience of working with Ezra and the oVertone team on migrating the site from headless back to native Shopify with a custom theme. He reveals the premium theme we used as a framework, his thoughts on developing custom Shopify themes, design process, Online Store 2.0's impact, and more.

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