Undoing Headless

In episode 400, we heard from veteran ecom investor Drew Sanocki that he'd acquired oVertone Haircare along with ecom powerhouse influencer Ezra Firestone.In today's episode, our recent hire Tom Siodlak talks us through the behind the scenes experience of working with Ezra and the oVertone team on migrating the site from headless back to native Shopify with a custom theme. He reveals the premium theme we used as a framework, his thoughts on developing custom Shopify themes, design process, Online Store 2.0's impact, and more.Show LinksoVertone HaircareFocal by MaestroooTurbo Theme by Out of The SandboxEthercycleCrowdfunderSponsorsFree 30-day trial of Zipify OCU - To get an unadvertised gift, email [email protected] and ask for the "Tech Nasty Bonus".Back up your store with RewindTry Bold Product Upsell, free trialPrivy: The Fastest Way To Grow Sales With Email & SMSNever miss an episodeSubscribe wherever you get your podcastsJoin Kurt's newsletterHelp the showAsk a question in The Unofficial Shopify Podcast Facebook GroupLeave a reviewSubscribe wherever you get your podcastsWhat's Kurt up to?See our recent work at EthercycleSubscribe to our YouTube ChannelApply to work with Kurt to grow your store.